Any small business can now build a self-growing, sustainable, and sellable enterprise by setting up lead generation and fulfillment systems using the E-Myth-inspired 6Q10S Framework.
The 6Q10S is a simple but powerful business framework. Each quarter, you and your team answer or update 6 core business questions, update or enhance 3 marketing systems, and update or enhance 7 fulfillment systems using regular or AI-powered software.
To manage 6Q10S, follow these simple quarterly and weekly routines:
- Quarterly: Answer or update 6 core business questions.
- Quarterly: Set up and maintain 3+ lead generation (marketing) systems.*
- Quarterly: Update 1 of 7 standard business fulfillment systems.
- Quarterly: Conduct a 6Q10S governance meeting to set quarterly goals and address governance-related issues.
- Weekly: Conduct 6Q10S tactical meetings to review weekly tasks and address operational issues.
(*Note: Maxment members can have Maxment set up and maintain 3+ lead generation systems for their business on a 5% pay-per-sale basis with no upfront cost.)
6Q10S Details:
Each Quarter, Answer/Update These 6 Questions:
The 6Qs are based on the best-selling books The Advantage by Patrick Lencioni and The Five Most Important Questions by Peter Drucker, Jim Collins, and Philip Kotler. These questions align your internal and external teams with your company’s mission and purpose.
- What is our purpose? (e.g., build a million-dollar business)
- What are our core values? (2-3 core values or beliefs)
- What do we do? (core product/service, guarantee, target customers)
- How will we succeed? (business systems used to achieve purpose)
- What is important now? (ONE financial goal and ONE non-financial goal for the quarter, aligned with 3-year and lifetime visions)
- Who does what? (organizational chart and responsibilities to achieve Q5 goals)
(Note: Answers to Q1-Q4 usually remain consistent. Update Q5 and Q6 quarterly.)
Each Quarter, Set Up/Maintain 3 FREE Lead Generation (Marketing) Systems:*
Most small businesses fail due to a lack of systems for consistent lead generation. Here are 3 generic lead generation systems you can set up yourself or have Maxment set up and maintain for you on a pay-per-sale basis:
- Business Network Group (BNG): Sign up 100 non-competing home professionals from your city to generate $360,000+ in annual referral business.
- Top of Mind System (TOMS): Stay top-of-mind by connecting with existing customers 52 times per year via social media and email to generate 20-50% of your business from repeat customers.
- Auto Lead System (ALS-10K): Sign up 10,000 homeowners from your city and reach them 52 times per year via email and social media with educational content and offers. At a 0.2% yearly closing ratio, this can generate 20 referral clients or $200,000 in annual referral business.
Each Quarter, Enhance 1 of 7 Fulfillment/Delivery Systems (Continuous Innovation):
Businesses also fail due to ineffective systems for converting leads, delivering on promises, and managing growth. Here are 7 generic fulfillment systems you can set up using off-the-shelf web-based CRM (AI-powered) software and niche-specific processes and checklists:
- Auto Closing System (ACS): Close leads and referrals above the industry average using your website.
- Auto Testimonial/Review System (ATS): Obtain above-industry-average testimonials and reviews.
- Auto Delivery System (ADS): Maintain industry-average Net Promoter Score (or customer ratings) using proven checklists and templates.
- Auto Accounting System (AAS): Track 3-5 key financial metrics (e.g., cash on hand) using accounting software and optional Profit First accounting principles.
- Customer Relationship Management (CRM) System: Manage leads and customers effectively using a cloud-based CRM system.
- Human Resource Management (HRM) System: Manage employees effectively using a cloud-based HRM system and optional “No 3 Signs of a Miserable Job” principles.
- Enterprise Resource Planning (ERP): Manage outside vendors and partners effectively using a cloud-based ERP system.
(Note: Generic software components, templates, checklists, and e-guides for all 7 delivery systems are not yet available for all niches but will be soon.)
Run Weekly and Quarterly Meetings:
- Weekly Tactical Meeting (OKRs): Solve tactical business issues using a format like Holacracy and OKRs (Objectives and Key Results) to run efficient meetings.
- Quarterly OKR Meeting: Set, track, and update ONE financial goal, ONE non-financial goal, and ONE thematic goal. Use a combination of OKRs and Holacracy formats.
Benefits of 6Q10S:
- Alignment: The 6Qs align your team with your company’s purpose and goals.
- Lead Generation: The 3 lead generation systems generate leads and referrals on autopilot, building a self-growing business.
- Fulfillment: The 7 fulfillment systems create a self-managing company, freeing you from daily operations.
By using the 6Q10S framework, you can build a self-growing, self-sustaining, self-managing, and sellable business. You can achieve your business goals, secure your financial future, and AI-proof your life.
Benefits of 6Q10S:
6Qs (updated on a quarterly basis) will align every team member (internal and external) to your company’s purpose & goals.
3 lead or referral generation systems will help you to generate leads & referrals on autopilot and will enable you to build a self-growing, self-sustaining business.
7 fulfillment systems (updated on a quarterly basis) will enable you to build a self-managing company that your employees should be able to run without you so you can be free of your business.
By using the 6Q10S framework, you should be able to build a self-growing, self-sustaining, self-managing, sellable business and should be able to get what you want from your business—such as to secure your financial future and to AI-proof your life.