Top of Mind System (TOMS) for Realtor

 

What is the Top of Mind System (TOMS)?

The Top of Mind is a system where, by using an automated software—you stay top of mind to your not-met leads & past clients—by sending great exclusive offers from your local & national business partners by using emails or social media posts.

As a part of reciprocity law, these weekly emails & social media posts—with links to great education, deals and coupons—create a bond of 'like & trust' between your business and your future & past clients.

Due to this bond of 'like & trust', whenever your potential & past clients will need real estate related services, they will remember you and choose you over other Realtors.

 

The purpose of MTOMS

The purpose for TOMS is to nurture your database each week via email & social media with exclusive local offers. So once your database has 500+ prospects or 50+ past clients—@2% or 20% yearly closing ratio—you can get 10+ referral clients per year.

 

Why referrals from existing customers?

According to the Harvard Business Review, 65%+ of new customers in service businesses come through referrals from existing customers.

The two of the best ways to get referrals from existing customers is to provide great service and stay top of mind.

To help you get referrals from your existing customers or clients, Maxment virtual team will setup Top of Mind System (TOMS) for your business on your request.

With MTOMS, once your database grows to 500, at a 2% /year closing ratio, you should be able to generate 10+ new referral clients each year.

How does it work?

Under TOMS, you'll have two choices.

Do It Yourself (DIY)  or

Done For You (DFY) by Maxment.

How does DIY work?

  • Once a week, MTOMS will send you one educational email template that you can send to your customers or clients under your brand.

  • Once a week, MTOMS will send you one educational article and one coupon that you can post on your social media business accounts.

  • Once a week—and only if your customers are opted-in—MTOMS will send you great home related deals from local & national member companies that you can send to your customers.

 

How does DFY work?

If you optin to 'Done For You' option, then, this is what MTOMS team will do so your business can stay on top of mind of all your clients:

  • Once a week, the MTOMS team will send one educational email to your customers or clients.

  • Once a week, the MTOMS team will post links to one educational article and one coupon on your top 3 active social media business accounts.

  • Once a week or once a month—and only if your customers are opted-in—the MTOMS team will send them great home related deals from local & national member companies.

  • Once a quarter—the MTOMS team will send them AI-powered current valuation of their homes. (coming)

 

Why does it work?

According to a study done by IBM, customers expect to receive education, coupons & deals from their companies.

As part of reciprocity law, these monthly emails & posts offering great education, deals and coupons will create bonds between you and your clients.

Your existing clients will not only purchase more, they will also refer you to more clients.

 

Key benefits:

  • It's FREE.

  • It's optional. Only on your request, the MTOMS team will setup and maintain it for your business.

  • DFY is fully automated. All you have to do is to upload your list to our system only once.

  • You should be able to get more new business & referrals from your existing clients on autopilot.

  • The more clients you'll be able to generate from MTOMS, the more referrals you will be able to generate for our other biz members. A win win for all.

 

Note: You can request to activate MTOMS for your business once your Mpro Local Group has 20 members.